Identity
Clear space & sizing
Minimum sizes and the space the mark needs.
The exclusion zone
Clear space equals the full height of the icon, on all four sides. Nothing enters it — not type, not another logo, not the edge of the canvas.
1× = the height of the icon
Minimum sizes
Below these the letterforms close up and the lockup reads as a smudge.
| Context | Minimum | Notes |
|---|---|---|
| Lockup on screen | 120px wide | Below this, switch to the icon. |
| Icon on screen | 24px | Below this, use the favicon cut. |
| Favicon | 16px | Purpose-drawn. Never scale the lockup down to this. |
| Lockup in print | 30mm wide | Measured on the lockup width, not the bounding box. |
| Video corner | 2.5% of frame height | Consistent optical size across 16:9, 1:1 and 9:16. |
Beside another logo
In a client lockup or partner row, match the OPTICAL height of the other marks, not the bounding-box height. Keep at least 2× clear space between the two, and never lock them into a single composite graphic.