Foundations
The Itqan Studio brand
What the Itqan Studio brand is, and how to use this portal.
Itqan means excellence in Arabic — specifically the kind that comes from doing a thing properly rather than quickly. The brand exists so that standard is visible before a client has read a word: in the restraint of the palette, the space around the work, and the refusal to oversell.
This portal is the reference. Everything in it is generated from the live design system and the real asset library, so what you see here is what actually ships.
Start here
The rule people break first
Itqan has two accent colours, not one. Mauve
#cca4c2 is for dark surfaces only — on cream it measures 2.11:1 and is effectively unreadable. Light surfaces use Deep Mauve #6d4a66. This is the most common mistake in the system.Looking for one thing
Search covers every page and every asset by name. Press ⌘K from anywhere in the portal.
What is in here
- Foundations
- Overview · Story & principles · Positioning
- Identity
- Logo · Colour · Typography
- Expression
- Composition · Imagery · Motion · Voice
- Resources
- Asset library · Stickers & merch · Email signatures · Call backgrounds · Press & media · Brand updates