01Weeks 1-2
IDENTITY
- Brand strategy + Khaleeji-luxury positioning
- The ʿayn (ع) symbol + bilingual logo system
- Warm palette, type system & art direction
- AI editorial imagery & video — no photoshoot
Modest Fashion & Luxury
Oud Closet
Delivered in 2 weeks
industry average 8-12 weeksVisit live siteWebsite on BehanceBrand identity on BehanceBrand, AI imagery & storefront shipped end-to-end
Timeline
2 weeks
Scope
Brand identity · AI imagery & video · e-commerce build
Industry
Modest Fashion & Luxury
Outcome
Brand, AI imagery & storefront shipped end-to-end
Before Itqan
We had a beautiful product and a logo we were embarrassed by, on a template that didn't match the house we were trying to build.
A founder-led abaya label on a generic Shopify template, behind a logo the founder was embarrassed to show. In a modest-luxury market crowded with look-alikes, Oud Closet needed to feel as warm as the Gulf and as disciplined as quiet luxury — end to end, from the mark to the checkout.
The bridge
What we actually built.
02Weeks 2-3
SYSTEM
- Bespoke Shopify theme, hand-built in Liquid
- Split-screen editorial PDP + hover-to-add sizing
- On-brand slide-in cart + mobile-first build
- Packaging suite + brand guidelines
After
From invisible to inevitable.
Oud Closet now reads as a luxury house at every touchpoint — packaging, editorial imagery, and a cinematic storefront with a split-screen product page, hover-to-add sizing and an on-brand slide-in bag. A complete brand and commerce system the founder can scale, piece by piece.
What we shipped
Itqan understood the essence of our brand from the very beginning. They treated our product with respect for its heritage while giving it a modern, premium presence. The outcome felt intentional, refined, and truly representative of who we are.
