Case · Food producer · Gothenburg, Sweden
Millow: a website that ships every week.
Millow AB ferments Swedish oats and mycelium into clean-label protein. We are their design partner, working beside their in-house engineer in tracked weekly rounds with the founder.
- Client
- Millow AB, Gothenburg
- Our role
- Design partner beside the in-house engineer
- Running
- Weekly releases since July 2026
- Stack
- Next.js · Payload CMS · Tailwind · Playwright · AWS
The brief
The site already worked. The founder wanted it to feel like the product, and it has to sell to two people at once: a school-kitchen buyer and an investor.
The brand book is strict. Aubergine on light backgrounds, mascots never on salmon, headings of eight words or fewer.
What we did
- Turned the brand handbook into six UI rules the engineers build against
- Rebuilt the Food Service page around the four numbers a buyer asks for, with a self-playing 30 fps production film
- Took the landing hero through three concepts to a light that follows the cursor
- Merged the partner logos into one rolling banner of official marks
- Put every release behind a local test gate with a Lighthouse performance budget
The numbers
- design rounds tracked with the founder
- 56
- end-to-end browser tests on every release
- 113
- unit tests in the release gate
- 575
- languages, Swedish and English
- 2
Why it is on an AI studio’s site
The release gate. Nothing reaches Millow’s visitors until 113 browser tests pass. We hold every agent we ship to the same rule: a test set it has to pass before it touches your customers, and again every week after.