Food tech
56 tracked design rounds with the founder, every release behind a green 113-test gate
Timeline
weekly releases since July 2026
Scope
Design system · Motion · Food Service rebuild · Landing concepts · Partners
Industry
Food tech
Stack
Next.js · Payload CMS · Tailwind · Playwright · AWS
Outcome
56 tracked design rounds with the founder, every release behind a green 113-test gate
Before Itqan
The brief, August 2026: the site is "MVP++" - now take it to one of a kind.
Millow AB ferments Swedish oats and mycelium into clean-label protein in Gothenburg. Their site already worked; the founder wanted it to feel like the product: crafted, warm, alive. The brand book is strict (aubergine on light, mascots never on salmon, headings of eight words or fewer) and the site sells to two rooms at once, a school-kitchen buyer and an investor.
The bridge
After
A living site in two languages behind a serious gate: 575 unit tests, 113 end-to-end browser tests, a Lighthouse performance budget and secret scanning on every merge. The first release shipped mid-August; the full V2 lands early September. The client's own words are on their way; until then the founder's verdict stands below.
What we shipped
The design language
Millow's brand handbook is strict, and we treated that as the point. We translated it into six UI laws: type, color on surfaces, pillow seams, the bare biscuit, hard offset shadows and the du-form voice. Every future page starts from rules, not vibes.
Millow is the best thing I have been part of. Every pixel got argued about, tested, and earned its place.
